Digital Paradise worked with BDX to develop their brand identity and client offering, documenting it through various marketing collateral documents. Using the messaging, Digital Paradise built the BDX website to optimize sales conversion and lead generation through an email acquisition form. To supplement website lead generation, a cold call strategy was implemented, followed by email marketing and newsletters to nurture leads and educate BDX’s audience on various aspects of the CBD industry. The marketing efforts put in place by Digital Paradise streamlined the sales process and lead to increased prospect acquisition.