COMPANY PROFILE

COMPANY TYPE:

CBD Extraction and Refinement

BUSINESS SIZE:

Medium Size Firm

THE CHALLENGE

  • Develop Digital Presence

  • Generate New Leads

  • Increase CBD Sales

BDXLogoWEBSITE.png

Project Activities

  • Develop Website and Social Media Presence

  • Lead Generation

  • Prospect Relationship Management

  • Email Marketing

 

Digital Paradise worked with BDX to develop their brand identity and client offering, documenting it through various marketing collateral documents. Using the messaging, Digital Paradise built the BDX website to optimize sales conversion and lead generation through an email acquisition form. To supplement website lead generation, a cold call strategy was implemented, followed by email marketing and newsletters to nurture leads and educate BDX’s audience on various aspects of the CBD industry. The marketing efforts put in place by Digital Paradise streamlined the sales process and lead to increased prospect acquisition.

PROJECT SPECS

AUDIENCE BUILDING

1,513

New Industry Connections

AUDIENCE NURTURING

21

Weekly Newsletters

Brand Development

  • Built Website to communicate company message to target market

  • Optimized SEO to increase average page rank for industry specific keywords

  • Streamlined contact / sales process with website based inbound capabilities

  • Developed marketing collateral to increase communication speed with prospects

THE RESULTS