COMPANY PROFILE

COMPANY TYPE:

Construction Services

BUSINESS SIZE:

Medium/Large Size Firm

THE CHALLENGE

  • Expand Into New Markets

  • Recruit Quality Employees

  • Improve Employee Retention

 Project Activities

  • Overall Brand Refresh - Logo & Messaging

  • Marketing Collateral

  • Website Development With Inbound Capabilities 

  • Customer Communication

  • Internal Culture Programs 

Prior to engaging with Digital Paradise, Thieneman Construction served mostly public water/wastewater clients. We coordinated with Thieneman leadership to conduct rebranding activities in order to help establish credibility with new clients and expand into new markets.


Through communication with both internal and external stakeholders, Digital Paradise developed a new identity and messaging for the Thieneman brand. These efforts resulted in a new guiding principle for Thieneman Construction: Innovative Solutions | Brighter Futures. 

 

That principle guides the people at Thieneman in their efforts to sell new clients, execute quality work, and support an inclusive and fulfilling internal culture. We distributed this messaging throughout the company to first get buy-in from the people. with a redesigned logo, a redesigned website, internal and external marketing collateral, a recruiting video, and messaging for internal culture programs.

PROJECT SPECS

Brand Development

  • Redesigned Entire Firm's Website

  • Designed New & Improved Logo

  • Brand New Company Tagline

  • Produced A Quality Recruiting Video

  • Developed Marketing Collateral To Increase Communication Speed With Prospects

  • Inbound Lead Generation On The Website Streamlined Sales Cycle Speed

  • Increased Customer Acquisition In New Markets

THE RESULTS

Logo_Final_CMYK-04 WEBSITE.png